How AI can help you make smarter decisions
On the road to creative entrepreneurship, we often feel alone in making important decisions: what content to publish, how to organise our services, what trends to follow or ignore? The good news is that artificial intelligence can become a strategic ally to help you gain clarity, organise ideas and make better decisions... while still being yourself.
In this post, I share with you how you can use AI tools to boost your creativity, find direction in moments of blockage and build a more aligned and efficient business.
1. From intuition to analysis: how to balance the creative with the strategic
As creatives, we tend to be driven a lot by intuition (and that's fine), but in the digital world we also need data, focus and structure. This is where AI comes in. Tools like ChatGPT, Notion AI or Google Gemini can help you translate your loose ideas into clear, ordered and actionable strategies.
For example:
Do you have several service ideas and don't know which one to go for? Try writing down each option and ask the AI for an analysis with advantages, weaknesses or positioning examples.
Do you doubt whether a trend fits your brand? Ask the AI for a comparison or implementation ideas tailored to your pitch.
2. Organise your mind and your processes with the help of AI.
One of the great advantages of AI is that it helps you turn mental chaos into order. You can use it to:
Create content outlines for your blog or networks.
Design a clear and coherent service structure.
Plan launches, campaigns or newsletters.
Detect opportunities or gaps in your business with an objective approach.
💡 *Tip: Use ChatGPT or Notion AI to create a ‘creative brief’ before launching a new idea. That will give you clarity from the start.
3. Spot patterns, validate ideas and listen better to your audience
A creative entrepreneur also needs to understand her community. AI can help you to:
Analyse comments or frequently asked questions to create more useful content.
Explore trends in your niche without wasting time.
Test ideas, headlines or content formats.
With AI, you can validate your intuitions with more accurate information and make decisions that are both aligned with you and what your audience values.
4. How I use AI to make decisions in my studio
In my day-to-day life as a designer and photographer, I use AI to:
Create visual maps of new services.
Refine proposals before presenting them to clients.
Identify patterns of what works in my networks or online shop.
Write clearer and more direct strategic texts.
AI has become a kind of ‘silent creative team’ that supports me, not decides for me. I always have the final vision.
Emotional intelligence + artificial intelligence = Conscious decisions
Combining your intuition with the analysis offered by AI allows you to create a more focused business, without losing your creative essence. It's not about letting a machine decide for you, but using it as a support to order, validate and empower your ideas.
