How to Use AI in a Creative and Authentic Way in Your Projects
Can artificial intelligence take away the authenticity of what we create? That was my first doubt when I started exploring this universe.
As a designer and visual creator, I’ve always believed in the value of handcrafted work, the human eye, and the “soul” behind every project. But when I started using tools like ChatGPT, Midjourney or Runway, I discovered something very different from what I imagined: AI doesn’t replace your creativity — it amplifies it.
When used with intention, it can open new creative paths, help you find flow, and become an ally to stay true to your unique style.
In this post, I’ll share how to use AI authentically, without losing your essence, and some tools that can elevate your creative work while keeping your personal voice at the center.
1. AI isn’t here to replace you — it’s here to support you
We’re living in a moment where many creatives feel uncertain about these new technologies.
What if it replaces me? What if nothing is real anymore?
But the truth is: creativity can’t be automated. AI doesn’t have intuition, emotional sensitivity, or artistic vision — that’s what YOU bring to the table.
What AI does well is help you save time, generate ideas, overcome creative blocks, and experiment more freely.
If you're building your brand alone, without a team, and need support, inspiration, or structure, AI can be your quiet, loyal ally.
2. How to use AI without losing your style and authenticity
This part is key. The difference lies in how you use it, not whether you use it or not. Here are some tips:
Start with a clear intention: Before using AI, define what you want to communicate. Clarity helps you stay aligned with your vision.
Use AI as a starting point, not the final result: Let it inspire you, but then tweak, personalize, and infuse your own voice.
Stay visually consistent: If you create images, adjust the colors, mood, and elements so they match your brand identity.
Blend the human with the digital: For example, generate copy with AI, but rewrite it in your tone of voice; create visuals, but add your own photography or graphic style.
3. A real example: How I use AI in my creative studio
As a designer and photographer, AI helps me to:
Create idea drafts and project outlines much faster.
Design visual scenes using AI + CGI for brands that need exclusive content.
Write scripts and voiceovers for videos or brand presentations.
Get inspired with visuals that spark new concepts — which I then adapt to my minimalist and natural style.
The key is to see AI as a creative tool, not the final destination.
We’re living in a fascinating moment where technology and creativity can walk hand in hand.
If you're a creative entrepreneur, don't be afraid to explore.
Do it at your own pace, with intention, and without losing touch with your intuition.
Let AI support you, not define you. You’re still the one with the vision.
